Grassroots FAQs

There’s many variations of grassroots work out there, and we get a lot of questions about it all. Here are some simple responses to a few frequently asked questions we hear:

What does the term grassroots mean?

Having to do with something that originates from common or ordinary people.

What is grassroots news?

Pressing stories on demographic or geographic areas that usually go underrepresented if not reported by trained & verified locals (aka Vnglers).

What is grassroots activism? (also called grassroots organizing)

The mobilization of a group of people, who are passionate about a pressing cause and harness the power of their conviction to push for a different outcome, often one that takes place in the group’s own community.

What is a grassroots movement?

A movement involving the people in a given district, region, or community as the basis for a social, political, or economic action.

What is a grassroots organization?

A union, institution, or association primarily made up of civilians advocating a cause to spur change at local, national, or international levels.

What is a grassroots campaign?

A coordinated effort from a group of people who believe in a certain cause; that organize timely and coherent unified actions on behalf of a cause or to get a candidate elected.

What is grassroots lobbying?

The act of influencing the general public to contact legislators and government officials concerning a specific issue at hand, with the intention of making a difference in their decision-making process.

If there are any other areas you believe could use more clarity feel free to leave us some feedback below, and our team will respond accordingly.